University Communications is working diligently to better tell Drake’s story. Work to implement the new brand platform, which was designed in partnership with brand consulting firm 160over90, has already begun. Printed and digital tools for student recruitment, new banners around campus, and frequently used communication templates are the first items to carry the new brand.
Samples of new student recruitment tools
University Communications is working with the colleges and schools to define how the new brand platform will translate to each academic unit. Once the brand vision for each academic unit is set, University Communications will work with other units across campus on migration to the new brand platform.
The University’s brand style guide has been updated, as announced last month. However, as a reminder, you should not try to implement any elements of the new brand platform on your own and certainly not without first contacting University Communications. Proper and consistent use of Drake’s brand platform protects and strengthens our image and sets us apart from other institutions.
For questions about the branding initiative, refer to this FAQ or contact Dave Remund, executive director of University Communications, at dave.remund@drake.edu. Thank for your continued support as we transition to the new brand platform.
— Dave Remund, University Communications