The student-driven campaign, #BringDraketoDrake, brought incredible energy and attention to campus last week. In addition to the passion and work of our students, University Communications supported efforts to maximize reach and impact without compromising the academic reputation of the institution.

The results have been incredible:

• There have already been more than 200 news stories, including coverage by Time, People, USA Today, Good Morning America, TMZ, and others.
• We generated record traffic for the University website, including significant spikes in visits to the undergraduate majors/minors, visit and application pages. (UC was intentional when responding to social media comments, making sure to direct people to the website and, when appropriate, to the online application.)
• Social media have been on fire. On Instagram alone, the University doubled its followers and made 2 million impressions. (Follow @drakeuniversity if you aren’t already!)

—Dave Remund, University Communications