Dear colleagues, 

On Monday, Nov. 11, we launched two new full-tuition coverage offers for qualifying Iowa students—the Bulldog Promise and the Bright College Pathway. These programs advance our commitment to expanding access to a Drake education at a time when we’ve seen year-over-year increases in the percentage of entering first-year students from Iowa and a historic number of Pell-eligible students. 

• The Bulldog Promise will offer full tuition coverage to qualifying first-time college students. Students must be Pell-eligible, an Iowa resident, and have a 3.8 high school GPA at time of admission in order to qualify.  
• The Bright College Pathway offers full-tuition coverage at Bright College for Pell-eligible Iowa residents. This offer does not require a minimum GPA. 

As part of Monday’s launch, we created materials for the admission team, a new landing page, a press release, social media advertising, a message to all Iowa alumni (those who graduated 5 or more years ago), and targeted email outreach to Iowa prospects and high school guidance counselors. We will continue to build upon this with local advertising. This launch coincides with a broader effort to enhance the way we talk about the cost and value of a Drake education to ensure we’re meeting prospective families’ top-level questions as they evaluate their college choices. This coinciding effort includes an overhaul of website content, including a new tuition and costs page, updated Tuition Guarantee page, and an updated Bright tuition and costs page.  

We sincerely appreciate any work you or your team members do to help ensure prospective families in Iowa know these options are available as we work to recruit the next class of Bulldogs.  

The Financial Aid, Admission, and University Communications & Marketing teams can help answer any questions you may have. 

—John Krantz, University Communications & Marketing