Members of the Public Relations Student Society of America (PRSSA) chapter at Drake are participating in the PRSSA 2020 Bateman Case Study Competition.

As part of this competition, the team was asked to develop and implement a comprehensive communications campaign that complements the current communications goals of the 2020 Census. The goal is to reach audiences in the Drake community, as well as the Des Moines metropolitan area, and encourage them to participate, educate people about the value of the census, as well as informing the community about the source of quality data available from the Census Bureau about their communities.

The team designed a survey to collect insights regarding Drake members’ current knowledge of the 2020 Iowa Census. Please take the survey and answer the questions based on existing knowledge. Any external assistance, including online resources, is not permitted.

Information collected will only be used for the purpose of completing this project. Thank you for your support and participation!

— Phong Ly, JO/AS’ 20