As summer gets underway, excitement builds across the state for the Iowa State Fair. For the last number of years, Drake’s presence at the Fair has ranged from sponsoring an entire day of activities to creating and staffing a booth in the Varied Industries Building. Staffing a booth 12 hours each day of the Fair requires incredible commitment and coordination—and typically with unclear return on investment. This year, the University has strategically decided to instead be an entertainment sponsor, taking our support to the people in an eye-catching, entertaining way.

We are thrilled to announce that Drake will be a Red Ribbon level sponsor of the Iowa State Fair through its sponsorship of The Red Trouser Show. A high-end street theater show taking place three times daily on Expo Hill, The Red Trouser Show performs internationally throughout the year to large crowds. If you attend the Fair this year, make sure to check out one of their exciting performances, which take place at noon, 3 p.m., and 6 p.m. each day.

As a sponsor, Drake will be recognized at the Red Ribbon level, which includes signage at the stage, mentions in all promotional materials for the show, and an announcement of the sponsorship before the start of each performance.

Questions about Drake University at the Iowa State Fair may be directed to Jarad Bernstein at jarad.bernstein@drake.edu.

Thank you for your continued support of Drake University at the Iowa State Fair.

— Jarad Bernstein, University Communications & Marketing