An updated Drake University Brand Style Guide is now available on the University Communications website. This useful resource, developed in partnership with branding firm 160over90, provides an overview of the refreshed brand platform, including:

• Brand strategy
• Key messages
• Brand voice and tone
• Design elements and examples—colors, fonts, logo usage, photography, and more

Consider the updated guide simply an introduction for now. You should not try to implement any elements of the new brand platform on your own and certainly not without first contacting University Communications. Priorities across the University have already been identified, and the rollout will happen sequentially over the coming months.

Conversion to the new brand platform has already begun, and with a focus on printed and digital tools for Admission and student recruitment. University Communications has also met with teams from each college and school to begin exploring how the new brand platform will translate to each academic unit during spring semester. Once the brand vision for each academic unit is set, University Communications will work with other units across campus on migration to the new brand platform throughout the remainder of 2018.

Please know that often-used communications and marekting tools, such as email headers and PowerPoint templates, will be moved to the new platform as soon as possible. Look to OnCampus for updates as new resources become available.

If you have questions about the branding initiative, please refer to this FAQ or contact Dave Remund, executive director of University Communications, at dave.remund@drake.edu. Thank you for your patience as we all work together to better tell the Drake story.

Dave Remund, University Communications