This fall, Drake will begin telling its story in a bold and compelling way with the launch of a new brand strategy.

Join the University Communications team for an exclusive preview of the new brand platform on Friday, Oct. 6, at 2:30 p.m. in Sussman Theater. This faculty/staff event is an opportunity to learn about the brand strategy, what it means for the University, and how it will be brought to life. A separate preview will be held for students later this fall.

The University, along with national branding firm, 160over90, began a comprehensive initiative this summer to elevate and energize the Drake brand. The initial discovery phase included a deep dive into understanding what makes Drake distinctive as experienced and defined by those who know us best—our faculty, staff, students, alumni, donors, external stakeholders, and community partners. That discovery process included both qualitative and quantitative research, which helped inform new messaging and a new creative direction.

Research findings confirmed that Drake is perceived as vibrant, engaged, accessible, globally aware, challenging, abundant, varied, valuable, spirited, and seriously fun. The University and 160over90 have leveraged these and other insights to start telling Drake’s amazing story in a fresh, relevant, and authentic way.

Don’t miss this opportunity to learn how the Drake brand will be transformed, and what you can do to help foster an even more powerful reputation and long-term success for the University.

—Dave Remund, University Communications