Category Archives: News & Achievements Archive

SJMC news: June 13

Drake Magazine and Urban Plains are both finalists for the Associated Collegiate Press’ Online Pacemaker awards, often called the “Pulitzer Prize” of collegiate journalism.

Drake Magazine is an extracurricular activity, with both print and online publications. Urban Plains is the senior capstone website produced by the magazine media, news, and digital media production majors in the School of Journalism and Mass Communication. The Associated Collegiate Press chose 25 finalists from 105 entries; Drake and James Madison University in Virginia were the only institutions with two finalists. The winners will be announced at the ACP annual convention Oct. 28 in Dallas.

—Kathleen Richardson, SJMC

#BringDraketoDrake campaign wins two AMA Iowa awards

The #BringDraketoDrake campaign won the American Marketing Association’s statewide category for Best Public Relations Campaign. Additionally, the initiative earned, by vote of members and attendees, the People’s Choice Award.

The summary of the award nomination read:
Last fall, a mid-sized private university in the heart of the Midwest brought the world’s hottest rapper to campus—and made international headlines in the process. Drake University’s “Bring Drake to Drake” campaign leveraged media relations, social media, real-time marketing, and word-of-mouth tactics to engage target audiences and increase brand awareness and affinity. By the time Aubrey “Drake” Graham shared a photo of himself perched atop Drake University’s welcome sign—decked out in a University letterman’s jacket—with his more than 30 million Instagram followers, it was a pleasant bonus for a viral campaign that had already received international attention and created lifelong memories. Associating the Drake brand with a world-famous and occasionally controversial rapper was a calculated risk—but one the communications staff would do again, not only because it brought unprecedented visibility to the University, but also because (as the rapper would say), #YOLO. You only live once.

—Niki Smith, University Communications

CBPA news: May 30

Six actuarial science students participated in the Traveler’s Case Competition with four other universities. The students were given a property and casualty insurance problem to research and model.  At the end of the day, each university’s team presented their recommendations to a panel of actuaries from Traveler’s. Drake’s team won first place this year; each student won a $250 cash award and the Department of Actuarial Science received a trophy. The competition benefits the students by giving them a hands-on experience solving actuarial problems and helps faculty by allowing them to learn about contemporary topics in the field.

The winning team included Praneeth Singh, John Richards, Ty Albrecht, Colin Piscitello, Hannah Hamilton, and YiFan Zhou.

Drake actuarial science and finance majors competed in the annual Brooks Case Competition for an opportunity to practice their academic skills in a real-world scenario. This year’s case study focused on the pending merger of Verizon and Yahoo. Drake students competed in teams of three or four over the course of one weekend. The Brooks Competition experience gave students insight into the real-life pressures and skills associated with their future actuarial science and finance careers. Drake faculty judges included Richard Long, Jimmy Senteza, Inchul Suh, and Toby White.

  • 1st place: Trevor Carlson, Daniel Finn, Parker Foote, Samuel Klann
  • 2nd place: Shayla Carey, Parker Henley, Priyanka Rao, Jessica Rebischke
  • 3rd place: Nur Hanisah Abdul Rahman, Alwin Zhe Shuen Tan, Khai Wei Tan, Shao Ze Tan
  • Special awards
    —Best Teamwork and Most Professional: Mohd Mathoridie Sobri, Amelia Quek, Yu Xiao
    —Most Creative and Best Q&A Responses: Nor Adlin Izurin Dzulkifli, Wei Ling Iriss Tan, Kumudhini Ujhoodha, Jade Vuong

Drake finance students finished 2nd in the 2017 Chartered Financial Analyst (CFA) Institute Research Challenge. Local CFA societies select a publicly listed company in their geographical region to be analyzed by teams from competing universities and colleges. This year’s company was Rockwell Collins. The teams prepared a written report and a presentation recommending either a buy, sell, or hold on the selected company. The reports and presentations were judged by local investment professionals with their CFA designation. Drake’s team consisted of students Daniel Finn, Sam Klann, Jamie Zaine, Tyler Kern, and Neil Usry.

A group of Marketing Club students worked on a project for Coca-Cola this semester for their Dasani Sparkling product. Called Project Bulldog, the students developed a comprehensive integrated marketing communication plan based on research conducted by the team. Their recommendations were presented to executives in Atlanta via phone interview and elicited very positive comments from channel managers and national product managers alike. The new ideas for point-of-purchase and sales promotion were praised and are expected to be put into play by the company in the near future.  Professors Mary Edrington and Chip Miller co-advised the team, which was led by Marketing Student of the Year, Kaylynn Noethlich. Project Bulldog Team included the following Drake CBPA students: Kaylynn Noethlich, Margot Stevens, Rebecca Crepeau, Madelyn Vogt, Courtney Smith, Megan Richards, Tierney Sereika, Karter Smith, Matthew Lavery, Kyla Inderski, Lauren Riley, Jack Kennedy, Caroline West, Matthew Helmericks, David Pioske, and Max Zaug.

—Dianna Gray, College of Business and Public Administration

Students provide 4 tons of donations to Goodwill

Instead of students throwing their stuff in dumpsters after the spring term when moving out, large crates were placed in the halls to collect donations for Goodwill. Stalnaker was by far the busiest donation bin over the week. Here is the bin count from each location.

Stalnaker: 8
Carpenter: 4
Herriott: 4
Morehouse: 5
Jewett: 2
Crawford: 3
Ross: 2
Goodwin: 4
Total: 32

The bins brought in around 8,000 pounds of donations—enough to provide 400 hours of training for people in Goodwill programs.

—Jerry Parker, Dean of Students

GIS project presentations

Students in Drake’s Applications of GIS course, which is taught in the environmental science and policy program, collaborated with Facilities Planning and Management (FPM) on two projects this semester.

First, the students developed an online, interactive map of campus. This map will help new and prospective students learn more about campus landmarks and sustainability projects.

Second, students mapped several hundred trees on campus, and linked tree locations to FPM’s tree maintenance records. This map and database will help FPM track tree maintenance needs across campus. In the future, certain trees of special interest may be added to the interactive online map.

Through this collaboration, the students gained hands-on experience in planning, implementing, and presenting a GIS project to solve a real-world problem.

Click here to view.

—Kevin Moran, Executive Director Facilities Planning and Management

SJMC news: Week of May 16

Advertising students are award winners from the American Advertising Federation. At the recent American Advertising Awards Show, Des Moines chapter, Drake junior Bailey Zander won a Gold American Ad Award as well as Student Best of Show. Additionally, these other Drake advertising students won awards:

  • Kelsea Graham—1 gold and 1 silver
  • Brooke Vaske—1 gold
  • Jeffrey Hersheway—1 silver

All gold award winners’ entries are automatically entered at the regional-level competition, which includes student work from Iowa, Nebraska, Kansas, and Missouri. This is the second time in three years that a Drake student won the Student Best of Show award.

Junior Sam Fathallah also won a silver award for work he did while interning at a local ad agency.

—Dorothy Pisarski, School of Journalism and Mass Communication

Faculty accomplishment: May 16

Kimberly Huey, associate professor of physiology in the College of Pharmacy & Health Sciences, was recently named as a Fellow of the American College of Sports Medicine (ACSM). This elite membership status recognizes members who have provided significant service to ACSM. These members have demonstrated high standards of professional development and commitment to the goals and long-range activities of the college through presentation of papers and peer and public education. At Drake, Kimberly teaches a number of physiology courses in CPHS and maintains an active research program that investigates muscle function on both the basic science and applied levels.

—Craige Wrenn, College of Pharmacy & Health Sciences