Top marketing students at Drake and Creighton University will compete this month to tee up exciting promotional ideas for a major Midwest golf event.

The marketing competition sponsored by Drake’s College of Business and Public Administration is called the Murphy Cup, and each year it brings teams of students from Drake and Creighton together in a contest to solve a real-world problem for a major organization. Previous clients include Yahoo!, Better Homes and Gardens, and Nike.

This year, from Nov. 17 to 19, the young minds will take a swing at increasing awareness and attendance for the 2017 Solheim Cup. The most prestigious tournament in women’s professional golf is a global, match-play event akin to the Ryder Cup. It will be held at  Des Moines Golf and Country Club Aug. 14-20, 2017. Read more about the project here.