• 

• 

The College of Business and Public Administration’s eighth annual Murphy Cup followed the same format as in the past with one big twist—it was carried out entirely on Zoom.

From Feb. 25–27, marketing students from Drake and Creighton joined forces on six teams to present their best recommendations to a real-world problem posed by client UnitedHealth Group. Social and entertainment activities were scattered throughout the event to help participants stave off Zoom fatigue. In the end, students, faculty, and UHG representatives were as pleased with the outcome as in years past.

With co-winning teams announced by UHG Chief Marketing Officer Terry Clark, Drake students Layne Burdette, Matthew Dieleman, Natalie Meyer, and Emily Wilcox were crowned champions. Additionally, Julia Lanzel received the Most Outstanding Presenter award while Kristen Tollas earned honors as the Most Effective Leader.

— Kathy Hickman, College of Business & Public Administration