Dorothy Pisarski, associate professor of advertising, was selected to work with the Minnesota Super Bowl Host Committee and serve as a Skyway Host as part of Crew 52 during the upcoming Super Bowl. Dorothy will provide information and suggestions to Minneapolis visitors who need assistance navigating the Skyway system or requiring general tourism information. Super Bowl festival events run for ten days preceding the Super Bowl, starting Friday, Jan. 26.
Dorothy was inspired to apply for the role with the hosting committee after accompanying Drake Advertising students to the Student Advertising Summit at the University of Minnesota a year ago. By participating in the Super Bowl, Dorothy will be able to share with her students real-life examples of how event management and marketing operate at a Super Bowl-level scope and scale.